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[/fusion_text][fusion_imageframe image_id=»13422|full» max_width=»» style_type=»» blur=»» stylecolor=»» hover_type=»none» bordersize=»» bordercolor=»» borderradius=»» align=»center» lightbox=»no» gallery_id=»» lightbox_image=»» lightbox_image_id=»» alt=»» link=»» linktarget=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″]https://aptabel.com/wp-content/uploads/2021/01/AECIT-e1611278046491.png[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type=»4_5″ layout=»3_5″ spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»none» border_color=»» border_style=»solid» border_position=»all» border_radius=»» box_shadow=»no» dimension_box_shadow=»» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» margin_top=»» margin_bottom=»» background_type=»single» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ last=»true» border_sizes_top=»0″ border_sizes_bottom=»0″ border_sizes_left=»0″ border_sizes_right=»0″ type=»4_5″ first=»false»][fusion_text columns=»1″ column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]

L’Associació Espanyola de Experts Científics en Turisme va celebrar els passats 12 i 13 de novembre de 2020 la XXI edició del congrés de turisme.

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Aquest congrés s’havia de celebrar a Salamanca, però degut a la pandèmia es va fer en format online.

En Gaspar Berbel Giménez, membre del grup Aptabel i professor-investigador de la universitat EUMediterrani (adscrita a la UdG), va presentar una comunicació sobre creativitat-innovació dins el sector de la restauració, titulada “CREATIVIDAD E INNOVACIÓN EN LA RESTAURACIÓN. EFECTOS Y CONSECUENCIAS DE LA COVID-19”.

Dins una perspectiva prospectiva post COVID-19, i des de la situació actual, va parlar de què és la creativitat i la innovació, com s’han abordat aquests conceptes dins la restauració, com s’articulen els processos creatius dins el camp del màrqueting i les xarxes de relació amb els clients. També va repassar experiències innovadores, com les propostes del Bullifundation, el fenomen ghost o dark kitchens, els influencers dins el món de la cuina, l’efecte dels programes de cuina a la TV, la co-creació… entre d’altres.

Qualsevol persona o entitat interessada en aquest anàlisi pot contactar amb l’autor (bel@aptabel.com) o a la pestanya CONTACTE de la web.

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Aquí podeu trobar el Programa del Congrés.

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