Analyzing data is essential for decision making. Structured data analysis -with statistical techniques and data modeling- and unstructured data -with Big Data tools. Collecting data is another important action, through online analog and digital questionnaires.
Creation of questionnaires and psychometric tools to measure aspects, dimensions or constructs that need to be measured. We design the tool and carry out the RELIABILITY and VALIDITY process so that the questionnaire measures adequately and what it is really intended to measure.